Branding
Learn how to use our logos, colors, and visual identity correctly. Follow the guidelines to maintain consistency across all projects and materials.
Phoenix is a community-run set of Minecraft projects — a launcher, a client, and the tools around them. The identity below keeps every one of those surfaces recognisably part of the same family.
Phoenix
The community and everything published under it. Use it alone when talking about the project as a whole, never as a stand-in for a specific product.
Phoenix Launcher
The desktop launcher that installs, updates, and starts the game. Always written in full on first mention; “the launcher” is fine afterwards.
Phoenix Client
The in-game client with the performance and gameplay modules. Always written in full on first mention; “the client” is fine afterwards.
One mark, three approved grounds. It is the only symbol that stands in for Phoenix — it is never redrawn, recolored, or paired with a second logo inside the same lockup.
On light
White · #FFFFFF
On dark
Black · #1a1513
On accent
Orange · #FF5A00
Clear space
Keep free space around the mark equal to at least 25% of its height. Nothing — text, icons, or edges — enters that margin.
Minimum size
Below 24px the mark stops reading as a bird. Use 24px as the floor on screen and 8mm in print.
24px
40px
64px
96px
Co-brand lockup
When the mark appears beside a partner, server, or event logo, the two stay separate and equal — divided by a rule, never merged into one symbol.
Partner logo
Horizontal — the default
Partner logo
Stacked — for narrow spaces
Leave a gap of half the mark's height on each side of that rule.
Match the partner logo optically, not mathematically — a wide wordmark needs less height than a square mark.
Never merge, overlap, or restyle either mark to make the pair look like one logo.
Do
Leave clear space around the mark equal to at least a quarter of its height.
Keep the mark at 24px or larger on screen, and 8mm or larger in print.
Place the mark on a background that gives it clear contrast — light, dark, or the accent.
Fall back to solid black or white when the reproduction is single-color.
Don't
Do not place the mark over busy screenshots or textures without a solid backing shape.
Do not crop the mark or lift a fragment of it out to use as a separate icon.
Do not set the name in another typeface and present it as a wordmark.
Do not lock the mark up with another logo outside the co-brand rules above.
Our logo is a valuable asset of our brand, so please show it respect. Every example below is wrong.
Don't alter the rotation.
Don't modify the original logo.
Don't apply gradients.
Don't fill in the shape.
Don't apply outlines/strokes.
Don't use colors not defined.
The name is the part of the brand people type most, so it is the part that drifts fastest. These spellings are the only correct ones.
Phoenix
PHOENIX
phoenix
Pheonix
Phoenix Launcher
Phoenix launcher
PhoenixLauncher
Phoenix-Launcher
Phoenix Client
Phoenix client
PhoenixClient
Phoenix MC
Phxc · Phx
PHXC
phx
PHX Client
One orange, a neutral axis, and a small set of tokens that mean something. Build with the tokens rather than the hex values — they are what keeps light mode, dark mode, and every theme in agreement.
Phoenix Orange
#FF5A00
Brand ramp
Tints and shades of the brand hue, all held in sRGB gamut. Use them for gradients, charts, and hover states — never as a second brand color.
Neutrals
Black and white carry the secondary weight of the brand. Everything that is not the accent lives on this axis, warmed very slightly toward the brand hue so the two never clash.
Status
Meaning, not decoration. A status color is only correct when it describes the state of something — never when it is chosen because it looks good. Every swatch below resolves against the theme you are reading in, so reach for the token rather than a hard-coded hex.
Soft variants
Each status color has a soft companion: the same hue at 15% over the background. Use it for chips, badges, and alert backgrounds where a solid fill would shout.
Surfaces
Depth comes from these four steps, not from shadows. Each level sits one notch above the last; skipping a level is what makes an interface look flat or noisy.
Lines & focus
The quiet tokens. They should be felt rather than seen — if a border is the first thing you notice in a layout, it is too strong.
Charts
The quiet tokens. They should be felt rather than seen — if a border is the first thing you notice in a layout, it is too strong.
Three typefaces, each with one job. Ubuntu Sans names things, Inter says things, and Vazirmatn carries every word of Persian.
Ubuntu Sans
Titles & headings
Phoenix Launcher
Every heading level is set in Ubuntu Sans automatically. Its wider apertures and slightly technical feel carry the product name; it is not meant for long-form reading.
Inter
Body, UI & numerals
Built and maintained by the community.
The default typeface for the whole site. Paragraphs, labels, tables, buttons, and every number in the dashboard are set in Inter.
Vazirmatn
Persian (فارسی)
پروژههای ماینکرفت، ساختهشده برای جامعهی فارسیزبان.
Persian text is always set in Vazirmatn. It is already the fallback inside the Inter and Ubuntu Sans stacks, so mixed Latin and Persian lines stay aligned without extra markup.
The official files. Use them as they are — exporting a screenshot of the mark, tracing it, or regenerating it is never a substitute.
Phoenix mark
PNGSVGThe primary mark. Works on light, dark, and accent backgrounds.
Brand questions
Partnerships, press kits, or anything the guidelines do not answer — reach out before publishing.